Sumeet Singh Lamba
FOMO: MARKETING TO MILLENNIALS
A new book that explores novel approaches of marketing to Millennials, with reference to a modern-day phenomenon - FOMO (Fear of Missing Out).
Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!
Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!
Order a copy (india and abroad)
...or buy in bulk for your team/ library
Interested in a bulk order? Drop us a note at sumeet@sumeetlamba.com to discuss bulk pricing.
About the Author
Sumeet Singh Lamba is a Senior Marketing Professional with one of the leading telecommunications brands in India. Being a domain expert with over 13 years of experience across various multinational groups and brands, Sumeet understands consumer behaviour, motivation, and what drives conversions. With hands-on experience in attracting, acquiring, and retaining customers, Sumeet has employed his deep understanding of consumers' psyche to craft and execute hugely successful marketing campaigns.
A postgraduate in management from one of the leading B-Schools in India, Sumeet is currently pursuing a doctorate in business management.
Born a digital native, Sumeet was naturally inclined to the networked reality and become a whizz-kid at the age of 16. In the year 2000, he developed India's first meta-search engine, HumHaiIndia.com, later renamed Tazaa.com for which he was widely covered in the Indian media. Being a millennial himself and a techie at heart, he understands and relates easily to his target audience, whether in the real world or online.
Contact Sumeet for speaking events or press enquiries at sumeet@sumeetlamba.com.
A postgraduate in management from one of the leading B-Schools in India, Sumeet is currently pursuing a doctorate in business management.
Born a digital native, Sumeet was naturally inclined to the networked reality and become a whizz-kid at the age of 16. In the year 2000, he developed India's first meta-search engine, HumHaiIndia.com, later renamed Tazaa.com for which he was widely covered in the Indian media. Being a millennial himself and a techie at heart, he understands and relates easily to his target audience, whether in the real world or online.
Contact Sumeet for speaking events or press enquiries at sumeet@sumeetlamba.com.